A Bit More Competition for Google

As Google has grown to be the absolute dominant force in search engines, it has come under the light of scrutiny concerning just about every aspect of its business. Other companies have begun emerging to compete with Google including Bing and a brand new search engine, called DuckDuckGo. Recently, DuckDuckGo has been pushing its business model by subtly criticizing Google's gathering of information from its users. It seems to be working too, as DuckDuckGo can now claim 160,000 queries every day. This may seem like a virtually insignificant number, but by pushing its model of not gathering user information, it is showing Google and the other large search engines that there are those who prefer imperfect search algorithms over having their information gathered. As more and more smaller companies begin to appear and pull on Google's share of the search engine market, Google will have to admit its own flaws and begin changing some of its policies or it will keep losing small portions of its share to these smaller companies.